Aquarium of Western Australia
Turtle Tears
Our process with Perth based independent ad agency, Lateral Aspect, was sit down and have a look at the storyboard. We discussed, and agreed, to create an original music bed that could be used for what was planned to be a several ad TV campaign. We then worked with Lateral’s Writer and Art Director on 100% sound design, voice talent procurement and SFX.
Aquarium of Western Australia
Octopus Ink
The second spot in this campaign was so much fun to collaborate on. With the wonderfully talented animators being just up the road, we were able to to-and-fro with sound design and get the characters, and comedy, just right.
Aquarium of Western Australia
Shark Teeth
This wasn’t scary at all! The third spot in the campaign was one of our favourites. If you listen closely, you can hear that the shark is none other than our Matt Gerber-Corn. The adverts have been played all over the world on creative platforms and favourably critiqued nationally.
RSM Australia
We Understand 'Pete'
Technically, both RSM Australia ads were really challenging jobs. We hired top-end actors to carry the dialogue, but they were in the studio and we had to make it sound like the recording was live – as well as all SFX work being studio. Great result though with one of Australia’s largest business consulting firms being very happy with the results.
RSM Australia
We Understand 'Murray'
We worked in-house with Composer and music-wiz, Robert Upward, to create an original soundtrack. The writer wanted a big cinematic feel and that’s what they got. We actually produced the music before the ad was filmed and it carried the creative concept beautifully. The ad was featured on BestAdsOnTV and AdsofTheWorld.
Valley Spring Lamb
Boxing Day Test
This TVC was funded by Australian Meat & Livestock. We coordinated all location sound – sourced, directed and recorded character talent and created 100% folie and sound design.
A Balloon Tree Productions short film
There's a Mobster Under My Bed
With a literal Mobster layin’ low under her bed – it’s up to an 8-year-old girl to figure out what exactly he’s doing there – and how to get rid of him. Written & Directed by Matthew Smolen. Audio Post-Production by Sonic Playground.
William Barrett & Sons
It’s Your Funeral
Ad 1 of another 2 ad campaign for WA funeral firm , William Barrett’s. The funeral director in the spots is actually Adrian Barret, a real life funeral director. Sonic did all location sound in WA and folie was created back in the studio. The ads performed very well on the creative circuit.
William Barrett & Sons
It’s Your Funeral Too
Ad 2, this one filmed in Melbourne. Sonic again looked after live and studio sound work. Great talent in both commercials made the spots entirely memorable, but being one-take concepts made for long days of filming and getting sound quality perfect.